Multiple Choice
Which of the following is a factor that leads to less price sensitivity?
A) Buyers can easily compare the cost of substitutes.
B) The expenditure is a larger part of the buyer's total income.
C) Buyers are less aware of substitutes.
D) Buyers can store the product.
E) The product is less distinctive.
Correct Answer:

Verified
Correct Answer:
Verified
Q21: Price is one of the two elements
Q128: How would you explain the concept of
Q129: As a small firm in a commodity
Q130: The Internet is partially reversing the fixed
Q131: _ communicates to the market the company's
Q133: The final price charged by the company
Q134: Caterpillar wants to lower production costs in
Q135: Auction-type pricing is becoming very popular today
Q136: Companies sometimes initiate price cuts in a
Q137: Explain why "value pricing" is not just