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Price Elasticity Depends on the Magnitude and Direction of the Price

Question 104

Multiple Choice

Price elasticity depends on the magnitude and direction of the price change. It may differ for a price cut versus a price increase. When the price changes have little or no effect there might exist a ________ for your product.


A) substitute product
B) selective price
C) price indifference band
D) collective price
E) promotional price

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