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    Exam 14: Developing Pricing Strategies and Programs
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    The Key to Perceived-Value Pricing Is to Deliver More Unique
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The Key to Perceived-Value Pricing Is to Deliver More Unique

Question 85

Question 85

Multiple Choice

The key to perceived-value pricing is to deliver more unique value than your competitors and to ________ this to prospective buyers.


A) advertise
B) demonstrate
C) communicate
D) promote
E) convince

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