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Value Pricing Is Not a Matter of Simply Setting Lower

Question 120

Multiple Choice

Value pricing is not a matter of simply setting lower prices; it is a matter of reengineering the company's operations to become a low-cost producer without sacrificing quality; and lowering prices significantly to attract a large number of ________ customers.


A) price-orientated
B) image-oriented customers
C) expert customers
D) product-orientated customers
E) value-conscious

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