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    Marketing Management Study Set 2
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    Exam 16: Managing Retailing, Wholesaling, and Logistics
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    Retailing Involves Getting the Goods or Services to the Ultimate
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Retailing Involves Getting the Goods or Services to the Ultimate

Question 80

Question 80

Multiple Choice

Retailing involves getting the goods or services to the ultimate consumer. A ________ is any business enterprise whose sales volume comes primary from retailing.


A) superstore
B) wholesaler
C) retailer
D) agent
E) intermediary

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