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    Exam 16: Managing Retailing, Wholesaling, and Logistics
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    Every Store Has a "Look," a Physical Layout, Its "Colours
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Every Store Has a "Look," a Physical Layout, Its "Colours

Question 59

Question 59

Multiple Choice

Every store has a "look," a physical layout, its "colours," sounds, and even its "scent." These elements constitute a store's


A) layout.
B) brands.
C) transition zone.
D) atmosphere.
E) positioning.

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