Besides the Growing Power of Store Brands, Other Factors Weakening

Multiple Choice

Besides the growing power of store brands, other factors weakening national brands include the fact that

A) national brands quality is superior to store brands.
B) national manufacturers have increased advertising support for their brands.
C) consumers are more selective on purchases of national brands.
D) consumers are more price sensitive.
E) national brands have quality control problems not found in store brands.