One of the Ways You Can Attempt to Measure Whether

Multiple Choice

One of the ways you can attempt to measure whether or not your company is overspending on advertising is to try to connect share of expenditures to share of market. The first step in this process is to translate a company's share of expenditures into its

A) market share.
B) share of advertising expenditures.
C) share of voice.
D) share of market.
E) share of consumer's minds.