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  3. Study Set
    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    A Creative Brief Is an Elaboration of the Positioning Statement
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A Creative Brief Is an Elaboration of the Positioning Statement

Question 29

Question 29

True/False

A creative brief is an elaboration of the positioning statement of the brand.

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