Multiple Choice
Sony used to enjoy a three-year lead on new products. Today, Matsushita will copy the product within six months, leaving very little time for Sony to recoup its initial investments. This is an example of ________ that is one of the factors hindering new-product development.
A) cost of development
B) fragmented markets
C) shorter product life cycles
D) faster required development times
E) capital shortages
Correct Answer:
Verified
Correct Answer:
Verified
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