Two Factors That Contribute to a Successful New Product Are

Multiple Choice

Two factors that contribute to a successful new product are ________ and ________.

A) marketing departments that have expertise in new products/well-defined product concept
B) a firm with "deep pockets"/average product
C) a unique superior product/well-defined product concept
D) a firm with "deep pockets"/strong marketing team
E) creative designers/complex features