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    Exam 20: Introducing New Marketing Offerings
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    The New-Product Development Process Starts with the Search for
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The New-Product Development Process Starts with the Search for

Question 100

Question 100

Multiple Choice

The new-product development process starts with the search for


A) overseas products.
B) products that can be improved upon.
C) new concepts.
D) ideas.
E) strategy.

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