The Innovation Diffusion Process Has Been Defined by Rogers as "The

Multiple Choice

The innovation diffusion process has been defined by Rogers as "the spread of a new idea from its source of invention or creation to its ultimate users or adopters." The consumer-adoption process is the ________ steps through which an individual passes from first hearing about an innovation to final adoption.

A) mental
B) evaluation
C) critical path
D) management
E) physical