A "Waterfall" Approach to International Marketing Is Defined as

Multiple Choice

A "waterfall" approach to international marketing is defined as

A) countries are entered based upon ease of entry.
B) countries in which the supply of raw material is greatest is entered first.
C) countries in which the demand for the product is greatest is entered first.
D) countries that are gradually entered sequentially.
E) countries in which the demand for the product is greatest is entered las.t