An Advantage of Global Marketing Is That It Can Lower

Multiple Choice

An advantage of global marketing is that it can lower marketing costs, has economies of scale in production and distribution, can produce consistency in brand image, has the ability to leverage good ideas quickly and efficiently, and

A) is easier to adapt to foreign countries.
B) allows for individual countries to add their specific needs to the message.
C) is easier for corporations to evaluate the marketing message.
D) allows for uniformity of marketing practices.
E) allows for the same message to be used worldwide.