Kraft Uses Different Ads for Cheez Whiz in Different Countries

Multiple Choice

Kraft uses different ads for Cheez Whiz in different countries, such as Peurto Rico, where the cheese is put on everything. This is an example of which of the following adaptation strategies?

A) allowing country managers to create country-specific ads
B) using the same theme globally, but adapting the copy
C) using one message everywhere, but varying the language, name, and colours
D) developing a global pool of ads, from which countries select those most appropriate
E) adapting sales promotion techniques based on media availability