The Favourability of Country-Of-Origin Perceptions Must Be Considered Both from a Domestic

Multiple Choice

The favourability of country-of-origin perceptions must be considered both from a domestic and foreign perspective. Molson Canadian is an example of a product in the domestic market, where country-of-origin perceptions stirred consumers'

A) diversification.
B) regional pride.
C) familiarity with foreign products.
D) patriotic spirit.
E) product perceptions.