Multiple Choice
The control process includes the following
A) efficiency control, strategic control, goal setting, corrective action.
B) goal setting, brand review, marketing audit, corrective action.
C) goal setting, performance measurement, performance diagnosis, corrective action.
D) brand audit, control review, efficiency control, corrective action.
E) management scorecard, goal setting, marketing audit, corrective action.
Correct Answer:

Verified
Correct Answer:
Verified
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