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    Marketing Management Study Set 2
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    Exam 22: Managing a Holistic Marketing Organization
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    Xerox Has Converted from Geographic Selling to Selling by Industry
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Xerox Has Converted from Geographic Selling to Selling by Industry

Question 55

Question 55

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Xerox has converted from geographic selling to selling by industry. Why would Xerox prefer a market-management organization?

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When customers fall into different user ...

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