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    Processes Systems and Information
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    Exam 11: Business Intelligence
  5. Question
    An RFM Score of 555 (R=5; F=5; M=5, on a Scale
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An RFM Score of 555 (R=5; F=5; M=5, on a Scale

Question 103

Question 103

True/False

An RFM score of 555 (R=5; F=5; M=5, on a scale of 1-5)indicates that the customer frequently purchases expensive items.

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