Multiple Choice
Which of the following statements is true about RFM analysis?
A) It ranks customers based on their purchasing power.
B) It is a common type of noninteractive report.
C) It uses unsorted data to produce an RFM score.
D) It identifies groups of entities that have similar characteristics.
Correct Answer:

Verified
Correct Answer:
Verified
Q35: _ provides the ability to analyze data
Q36: Noninteractive analyses _.<br>A) use advanced statistical techniques<br>B)
Q37: Name the four large diverse software firms
Q38: Online transactional processing is the equivalent of
Q39: A credit card provider uses a software
Q41: Cluster analysis is an example of a(n)_
Q42: Data mining analyses are noninteractive.
Q43: An OLAP report that displays information using
Q44: The reporting process creates unstructured reports.
Q45: A decision tree is a hierarchical arrangement