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An Ice-Cream Shop Expanded Its Offerings from 10 Flavors to 45

Question 42

Multiple Choice

An ice-cream shop expanded its offerings from 10 flavors to 45 flavors and noticed that its sales fell. Which of the following ideas from behavioral economics explains why this happened?


A) Consumers like balance.
B) Consumers like choices but not too many.
C) Consumers want fairness.
D) Consumers make mistakes.

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