Altruism, Reciprocity, Guilt, and Revenge All Affect People's Decision Making

Multiple Choice

Altruism, reciprocity, guilt, and revenge all affect people's decision making. What lesson from behavioral economics does this idea come from?

A) Consumers want fairness.
B) Consumers like balance.
C) Consumers like choices but not too many.
D) Consumer make inaccurate risk assessments.