Essay
When Samsung and Apple ads run on TV and web pages they often present their own product as superior to the other. Most of the time we assume they are comparing their products for our benefit. But if viewed in another way, they are reinforcing a number of assumptions, perspectives, or interpretations that both companies share and that both firms want you as a consumer to accept without any thought. What might these shared assumptions, perspectives, and interpretations be; and how does each company convey this message?
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