The Mental-States, or Formula Approach, to Personal Selling Assumes That

Multiple Choice

The mental-states, or formula approach, to personal selling assumes that buyers must be led through four mental states, which occur in this order:

A) Interest, attention, desire, action.
B) Attention, desire, interest, action.
C) Curiosity, interest, conviction, purchase.
D) Attention, interest, desire, action.
E) Listening, considering, aspiring, deciding.