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A Personal Selling Approach That Involves Helping Customers Reach Their

Question 46

Multiple Choice

A personal selling approach that involves helping customers reach their strategic goals by using the products, services and expertise of the sales organization is called:


A) Needs-satisfaction selling.
B) Consultative selling.
C) Alternative-solutions approach.
D) Stimulus-response selling.
E) Adaptable response method.

Correct Answer:

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