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    SELL Study Set 2
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    Exam 3: Understanding Buyers
  5. Question
    One Way for a Salesperson to Influence the Evaluation of a Buyer
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One Way for a Salesperson to Influence the Evaluation of a Buyer

Question 75

Question 75

True/False

One way for a salesperson to influence the evaluation of a buyer using the multi-attribute model is to attempt to alter the importance weights.

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