Craig Is a Salesperson for an Industrial Equipment Company

Multiple Choice

Craig is a salesperson for an industrial equipment company. Craig calls on factories and spends most of his time talking with equipment operators who work on the factory floor. While Craig is able to get the equipment operators interested in his products, he is often unable to make a sale. Craig needs to work on:

A) determining other purchase decision influencers.
B) improving his products.
C) improving his attitude.
D) his cold canvassing ability.
E) his record keeping.