Bill Is a Salesperson in a Highly Competitive Industry

Multiple Choice

Bill is a salesperson in a highly competitive industry. Because his prospects usually evaluate multiple offerings, Bill should make sure he:

A) Understands the competitive positioning of his product
B) Is able to handle multiple forms of resistance
C) Covers extra features and benefits
D) Covers the features and benefits his competitors' products don't possess
E) Is prepared to lower his price