Dana Is Looking for a Software Application That Will Allow

Multiple Choice

Dana is looking for a software application that will allow her sales organization to collect, manage, and utilize information about its customers in an effort to improve customer relationships and sales productivity. Dana should be looking for a _____________________ application.

A) Sales Force Automation (SFA)
B) Sales Productivity Enhancement (SPE)
C) Customer Relationship Management (CRM)
D) Consumer Relationship Management (CRM)
E) Real-Time Sales Performance Management (RTSPM)