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  2. Topic
    Nursing
  3. Study Set
    Introduction to Health Care Management
  4. Exam
    Exam 18: Health Care Organizational Structure, Leadership, Marketing, and Finance
  5. Question
    When Marketing-Savvy Medical Practices Divide the Total Market into Groups
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When Marketing-Savvy Medical Practices Divide the Total Market into Groups

Question 80

Question 80

Multiple Choice

When marketing-savvy medical practices divide the total market into groups that have relatively similar health care needs, they are implementing:


A) market segmentation.
B) profitable strategies.
C) the 4Ps.
D) competitive advantage.

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