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  2. Topic
    Business
  3. Study Set
    Communication Research Methods
  4. Exam
    Exam 8: Content Analysis: Explaining and Interpreting Message Categories
  5. Question
    The First Step in Conducting a Content Analysis Is To
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The First Step in Conducting a Content Analysis Is To

Question 2

Question 2

Multiple Choice

The first step in conducting a content analysis is to:


A) Identify the unit of analysis to be used
B) Define the message population to be studied
C) State a research question or hypothesis
D) Decide on the method of selecting data

Correct Answer:

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