You Have Completed Conducting a Focus Group in Which Participants

Essay

You have completed conducting a focus group in which participants discussed their responses to new logos that have been submitted to replace the university's current logo. You have notes that you took during the interview and a videotape of the 30-minute focus group. Discuss the steps you will take to analyze the focus group data. Describe what you will pay attention to in order to find patterns in your notes and the video.