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    Communicating About Health Current Issues and Perspectives
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    Exam 14: Designing and Implementing Health Campaigns
  5. Question
    A New Campaign Gets Your Attention Because the People Shown
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A New Campaign Gets Your Attention Because the People Shown

Question 4

Question 4

Multiple Choice

A new campaign gets your attention because the people shown in the ad seem a lot like you. This is known as:


A) The compatibility approach
B) Social exchange theory
C) Social marketing
D) Source homophily

Correct Answer:

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