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Parents in the Target Audience Responded Negatively to a Campaign

Question 30

Multiple Choice

Parents in the target audience responded negatively to a campaign about adding more fruits and vegetables to children's diets. The parents, who say they are unable to afford much fresh produce, felt that the campaign depicted them as bad parents. The sense that people are being blamed for conditions that are actually influenced by a large array of factors is called:


A) Social homophily
B) Scapegoating
C) Gaslighting
D) Source homophily

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