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  3. Study Set
    Communicating About Health Current Issues and Perspectives
  4. Exam
    Exam 14: Designing and Implementing Health Campaigns
  5. Question
    A Cigarette Label That Shows the Harmful Effects of Smoking
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A Cigarette Label That Shows the Harmful Effects of Smoking

Question 22

Question 22

Multiple Choice

A cigarette label that shows the harmful effects of smoking either in words or in graphic photos is an example of:


A) A gain-frame appeal
B) A loss-frame appeal
C) An injunctive norm
D) A descriptive norm

Correct Answer:

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