Neuromarketing Is a Branch of Research That

Multiple Choice

Neuromarketing is a branch of research that

A) assesses behaviors such as click rates, search terms used, and where the customer went after leaving a website.
B) uses scientific methods involving the functioning of the brain to understand and predict consumer behavior.
C) focuses on what consumers do by examining purchase data and analyzing consumer panel data.
D) examines how consumers learn, remember, retrieve and process information, and form conclusions.