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    Consumer Behavior and Insights
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    Exam 13: Whats Trending in Consume Behavior
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    Provide a Detailed Outline of the Shift of Power in the Consumer-Marketer
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Provide a Detailed Outline of the Shift of Power in the Consumer-Marketer

Question 19

Question 19

Essay

Provide a detailed outline of the shift of power in the consumer-marketer relationship. How does this shift impact consumers and companies?

Correct Answer:

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Consumer empowerment
The power is shifti...

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