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  3. Study Set
    Consumer Behavior and Insights
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    Exam 10: Social Structures and Processes
  5. Question
    Imagine a Situation in Which an Individual's Consumption Behavior Might
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Imagine a Situation in Which an Individual's Consumption Behavior Might

Question 3

Question 3

Essay

Imagine a situation in which an individual's consumption behavior might be altered by identification conformity. Select a product and suggest how a marketer can use this form of conformity to market that product. Provide at least two examples to support your suggestion.

Correct Answer:

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