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  3. Study Set
    Consumer Behavior and Insights
  4. Exam
    Exam 9: Patterns of Buyer Behavior
  5. Question
    _______ Loyalty Involves Liking or a Commitment to the Brand
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_______ Loyalty Involves Liking or a Commitment to the Brand

Question 52

Question 52

Multiple Choice

_______ loyalty involves liking or a commitment to the brand that is often based on perceived value.


A) Moderate
B) Situational
C) Purchase
D) Attitudinal

Correct Answer:

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