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  3. Study Set
    Consumer Behavior and Insights
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    Exam 9: Patterns of Buyer Behavior
  5. Question
    Brand _______ Occurs When There Is a Mental and Behavioral
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Brand _______ Occurs When There Is a Mental and Behavioral

Question 45

Question 45

Multiple Choice

Brand _______ occurs when there is a mental and behavioral preoccupation with a brand.


A) love
B) affinity
C) reflection
D) addiction

Correct Answer:

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