Essay
Are segmentation strategies useful? Imagine that you are the marketing manager for an aquarium. You are looking for ways to increase interaction and deepen relationships with visitors. After some research, you discover that two segments of patrons have very low levels of repeat visits and interaction while at the aquarium. The first segment consists of senior citizens, and the other consists of Latinx who speak little to no English. How would you build stronger relationships with those consumers?
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Yes, segmentation strategies help market...View Answer
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Correct Answer:
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