Essay
Define compliance heuristics. What are the two types of compliance heuristics listed in the text? Define them and provide an example of how a marketing manager can use them.
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Q23: Consumers use _ heuristics to forecast a
Q24: An unplanned purchase that has been made
Q25: An internal search for information comes from<br>A)
Q26: The _ heuristic occurs when consumers judge
Q27: _ involvement occurs when consumers perceive products
Q29: _ information needs are fulfilled when a
Q30: Service businesses use mystery shoppers<br>A) to get
Q31: What are the four sets used to
Q32: _ involvement is the preexisting relationship between
Q33: _ involvement reflects the consumer's interest in