Multiple Choice
Which theory suggests that consumers seek balance between themselves, an attitude object, and some other important person or object?
A) The functional theory of attitudes
B) The theory of planned behavior
C) The balance theory of attitudes
D) The theory of reasoned action
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q32: Identify and define the seven strategies to
Q33: In a(n) _ model, the components are
Q34: What are attitudes? Identify the four key
Q35: Identify and define the three elements of
Q36: The _ function proposes that consumers seek
Q38: Define the different hierarchies of effects. Why
Q39: How can a marketer change the basic
Q40: When buying an apple, a consumer thinks
Q41: What is the balance theory of attitudes?
Q42: The purpose of the theory of planned