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    Consumer Behavior and Insights
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    Exam 7: Attitudes and Behaviors
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    The _______ Function Is Concerned with the Drive to Project
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The _______ Function Is Concerned with the Drive to Project

Question 26

Question 26

Multiple Choice

The _______ function is concerned with the drive to project important aspects of the actual self and possible selves.


A) ego-defensive
B) utilitarian
C) value-expressive
D) knowledge

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