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  3. Study Set
    Consumer Behavior and Insights
  4. Exam
    Exam 3: Consumer Research
  5. Question
    Which of the Following Is a Nonphysical Method Used to Measure
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Which of the Following Is a Nonphysical Method Used to Measure

Question 6

Question 6

Multiple Choice

Which of the following is a nonphysical method used to measure a consumer's emotional response?


A) Pupil dilation test
B) Framing
C) Eye tracking
D) Surveys

Correct Answer:

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