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  3. Study Set
    Consumer Behavior and Insights
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    Exam 2: Contemporary Perspectives on Consumption
  5. Question
    Utility Value Is
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Utility Value Is

Question 56

Question 56

Multiple Choice

Utility value is


A) the perceived personal relevance of a product.
B) how much a product is worth to a consumer.
C) the differences between two similar products.
D) a measure of what function the product performs.

Correct Answer:

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