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    Business
  3. Study Set
    Consumer Behavior and Insights
  4. Exam
    Exam 2: Contemporary Perspectives on Consumption
  5. Question
    _______ Refers to How New Innovations Are Accepted and Spread
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_______ Refers to How New Innovations Are Accepted and Spread

Question 20

Question 20

Multiple Choice

_______ refers to how new innovations are accepted and spread throughout a group of consumers.


A) Choice architecture
B) The endowment effect
C) Diffusion of innovation
D) Sociohistoric patterning

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