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  3. Study Set
    Consumer Behavior and Insights
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    Exam 1: Historcal Perspective on Consumption
  5. Question
    Buyer Behavior
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Buyer Behavior

Question 33

Question 33

Multiple Choice

Buyer behavior


A) determines what consumers do.
B) is difficult to assess.
C) determines why consumers do something.
D) assesses underlying motivations of the consumer.

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