Multiple Choice
Which of the following transactions is not an example of direct marketing?
A) Going to a retail store to purchase an item seen in their Christmas catalog that you received by mail.
B) Purchasing clothing from a Land's End catalog, given to you by a friend.
C) Selecting a new set of tires at a Firestone neighborhood store.
D) Ordering a Kenmore vacuum cleaner by mail from a Sears sales catalog.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: According to the text, Victoria's Secret is
Q2: Which of the following is not a
Q3: _ is a databasedriven interactive process of
Q4: Direct marketing is known for having its
Q6: Which of the following are not factors
Q7: Sears Roebuck & Company was the first
Q8: The goal of direct marketing is to
Q9: The single most notable differentiating feature of
Q10: Direct marketing as a term is synonymous
Q11: Mass media expenditures and practices have not